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Innovative Marketing Technologies In The Development Of The Tourism Specialized Types

Author

Listed:
  • Olena Sushchenko

    (Simon Kuznets Kharkiv National University of Economics)

  • Kateryna Kasenkova

    (Simon Kuznets Kharkiv National University of Economics)

  • Serhii Sushchenko

    (Simon Kuznets Kharkiv National University of Economics)

Abstract

New tools and innovative marketing technologies are emerging in the process of globalization and digitalization of society. The aim of this paper is to review and evaluate the prospects of Internet technologies as tools for analyzing consumers of the tourism market and segmentation of destinations according to specialized types of tourism. The paper uses scientific research methods - analysis, synthesis, systems approach and graphical approach. The possibility of using Ads Manager to collect information and as a communication channel with potential consumers of services is considered. In order to be able to analyze current trends and initially respond to customer requests and wishes, every year more and more analytical systems with complex algorithms appear, a clear example of which was the Google Trends system. It is determined that such information collection technologies are promising. It is confirmed that the pace of innovation is accelerating under the double pressure of changes in tourist behaviour and large-scale technological mutations.

Suggested Citation

  • Olena Sushchenko & Kateryna Kasenkova & Serhii Sushchenko, 2022. "Innovative Marketing Technologies In The Development Of The Tourism Specialized Types," Business Management, D. A. Tsenov Academy of Economics, Svishtov, Bulgaria, issue 3 Year 20, pages 5-16.
    • Handle: RePEc:dat:bmngmt:y:2022:i:3:p:5-16
    as

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    File URL: http://hdl.handle.net/10610/4693
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    References listed on IDEAS

    as
    1. Khayrolla Mussapirov & Jeksen Jalkibaeyev & Gulnara Kurenkeyeva & Aizhan Kadirbergenova & Mariana Petrova & Lyailya Zhakypbek, 2019. "Business scaling through outsourcing and networking: selected case studies," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(2), pages 1480-1495, December.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    tourism; marketing; territory marketing; sustainable development;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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