IDEAS home Printed from https://ideas.repec.org/a/cwf/grarti/gr2024.73.html

Gamified exercise focused on marketing principles and marketing mix: Marketing Game

Author

Listed:
  • Castellanos Flórez, Margarita María
  • Aparicio Muñoz, Danna Valentina
  • Martínez Sicachá, Ana Carolina
  • Torres-Barreto, Martha Liliana

Abstract

This article presents the creation and application of an innovative gamified activity to reinforce knowledge in marketing mix within the field of industrial engineering. The activity was designed and structured under the design thinking methodology, a user-centered approach that aims to solve problems through creativity and innovation. Deficiencies were identified in the traditional teaching and learning process, such as the lack of interactivity and dynamism in how marketing concepts were addressed, leading to a limited understanding and application of the same. The gamified activity was designed as a viable solution to address these shortcomings, allowing students to develop important skills such as decision-making, teamwork, and assertive communication. Additionally, the activity enabled students to analyze problems and develop innovative solutions, providing them with a broader and more practical view of the application of marketing concepts in the business world. It is presented as an innovative and effective tool to enhance the way marketing is taught and learned in the field of industrial engineering. Its ability to develop important skills, promote interactivity and dynamism in the learning process, and provide a broader and more practical view of the application of marketing concepts, makes it an innovative and effective educational tool.

Suggested Citation

Handle: RePEc:cwf:grarti:gr2024.73
DOI: 10.56294/gr2024.73
as

Download full text from publisher

File URL: https://southam.pub/journals/files/gr/gr2024.73en.pdf
Download Restriction: no
File URL: https://southam.pub/journals/files/gr/gr2024.73es.pdf
Download Restriction: no
File URL: https://libkey.io/10.56294/gr2024.73?utm_source=ideas
LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
---><---

More about this item

Statistics

Access and download statistics

Corrections

All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cwf:grarti:gr2024.73. See general information about how to correct material in RePEc.

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

We have no bibliographic references for this item. You can help adding them by using this form .

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: South American Publishing Journals Manager (email available below). General contact details of provider: https://www.southam.pub/ .

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.