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Engaging communication and adherence to blood donation. An experiment on the impact of the preparatory act on the manifestation of retroactive behavioral intention in Cameroonian context

Author

Listed:
  • Sabine Célestine ETA-FOUDA BIDZOA
  • Serge Clement MANY KONO

Abstract

This study investigates how preparatory communication influences retroactive behavioral intention in blood donation campaigns in Cameroon. It uses experimental methods to assess the effectiveness of engagement strategies.

Suggested Citation

  • Sabine Célestine ETA-FOUDA BIDZOA & Serge Clement MANY KONO, 2023. "Engaging communication and adherence to blood donation. An experiment on the impact of the preparatory act on the manifestation of retroactive behavioral intention in Cameroonian context," Journal of Economics Bibliography, EconSciences Journals, vol. 10(1-2), pages 13-23, June.
    • Handle: RePEc:cvv:journ6:v:10:y:2023:i:1-2:p:13-23
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    Keywords

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    JEL classification:

    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health
    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments

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