Prejudice and Politics Re-Examined The Political Significance of Implicit Racial Bias

As part of a general inquiry into mental mechanisms that operate outside conscious awareness, experimental psychology has recently established the presence and importance of “implicit attitudes.†The purpose of our paper is to compare the roles played by implicit and explicit prejudice in politics. Relying on two national surveys of the American electorate that included standard measures of implicit and explicit prejudice, we provide a systematic comparison of prejudice’s political effects: for the candidates Americans choose, the policies they favor, the assessments they make of government performance, and the racialized information they absorb. We find that implicit and explicit prejudice provide radically different pictures of racial politics in America.