Differential efficacy of survey incentives across contexts: experimental evidence from Australia, India, and the United States

Scholars often use monetary incentives to boost participation rates in online surveys. This technique follows existing literature from western countries, which suggests egoistic incentives effectively boost survey participation. Positing that incentives’ effectiveness vary by country context, we tested this proposition through an experiment in Australia, India, and the USA. We compared three types of monetary lotteries to narrative and altruistic appeals. We find that egoistic rewards are most effective in the USA and to some extent, in Australia. In India, respondents are just as responsive to altruistic incentives as to egoistic incentives. Results from an adapted dictator game corroborate these patterns. Our results caution scholars against exporting survey participation incentives to areas where they have not been tested.