Doing Better Research on Organizational Behaviour in Chinese Cultural Settings: Suggestions from the Notebooks of Two Fellow-Travellers

In this article, we describe the development of cross-cultural research in organizational behaviour over the last few decades. Distinguishing four epochs of cross-cultural research, i.e., the Aristotelian, Linnean, Newtonian, and Einsteinian, we explain research questions, empirical approaches, and research designs that have guided contributions to each epoch. Based on this description, we outline a route for future research that takes Chinese indigenous constructs as points of departure to describe how individual outcomes of interest are embedded in their cultural environment. Finally, we provide concrete implications for future research in this area.