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China’s wine market: Recent shocks, long-term prospects

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  • Anderson, Kym

Abstract

China was one of the world's most important areas of growth in wine demand in the 2010s, accounting for 7% of the world's wine consumption and 8% of its value of wine imports by 2017. But China's per capita wine consumption peaked in the mid-2010s, and its wine imports have more than halved since then. As well, the sources of China's imports of wine have fluctuated considerably over the past two decades, making this a risky market for wine exporters. Certainly, the COVID-19 disruption played a role, but between 2019 and 2022, the fall in sales was considerably larger for wine (47%) than for spirits (17%) and beer (9%), such that wine's share of alcohol consumption in China fell by two-fifths over those 3 years alone. The article examines the reasons behind the dramatic gyrations in this globally important market and their impact on wine-exporting countries, and speculates on future trends.

Suggested Citation

  • Anderson, Kym, 2025. "China’s wine market: Recent shocks, long-term prospects," Journal of Wine Economics, Cambridge University Press, vol. 20(4), pages 291-305, November.
    • Handle: RePEc:cup:jwecon:v:20:y:2025:i:4:p:291-305_1
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