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Magical contagion beliefs operate in reactions of Americans to COVID-19

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  • Rozin, Paul

Abstract

We assessed the reaction of American adults to scenarios involving explicit types of exposure to live COVID viruses in June 2020, in the first months of the COVID pandemic. Four features of magical contagion are physical contact focus, insensitivity to elapsed time (‘permanence’), insensitivity to sterilization (‘spiritual essence’), and insensitivity to dose. We demonstrated the operation of all four features in a majority of participants. We also report another dramatic demonstration of the principle of dose insensitivity. When asked for the minimal number of COVID viruses that would have to enter their lung to give them a 50% chance of contracting COVID, more than half of subjects responded with ‘one’. Magical contagion should generally function to increase fear and perceived risk of COVID.

Suggested Citation

  • Rozin, Paul, 2023. "Magical contagion beliefs operate in reactions of Americans to COVID-19," Judgment and Decision Making, Cambridge University Press, vol. 18, pages 1-1, January.
    • Handle: RePEc:cup:judgdm:v:18:y:2023:i::p:-_13
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