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Does the evaluability bias hold when giving to animal charities?

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  • Spiteri, Glen William

Abstract

When evaluating a charity by itself, people tend to overweight overhead costs in relation to cost-effectiveness. However, when evaluating charities side by side, they base their donations on cost-effectiveness. I conducted a replication and extension of Caviola et al. (2014; Study 1) using a 3 (High Overhead/Effectiveness, Low Overhead/Effectiveness, Both) x 2 (Humans, Animals) between-subjects design. I found that the overhead ratio is an easier attribute to evaluate than cost-effectiveness in separate evaluation, and, in joint evaluation, people allocate donations based on cost-effectiveness. This effect was observed for human charities, and to a lesser extent, for animal charities.

Suggested Citation

  • Spiteri, Glen William, 2022. "Does the evaluability bias hold when giving to animal charities?," Judgment and Decision Making, Cambridge University Press, vol. 17(2), pages 315-330, March.
    • Handle: RePEc:cup:judgdm:v:17:y:2022:i:2:p:315-330_4
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