Identity regulation: The fine line of balancing menopause awareness and stigma

This article set out to explore how organisations can raise awareness for menopause at work without unintentionally exacerbating stigma. Identity regulation can control the boundaries within which stigmatised identities are (re)constructed, and yet it is unclear how identities that are constructed through awareness of menopause, might respond to the traditional control pathway of identity regulation. This multi-method study was conducted in two parts: a survey (n = 525) on women’s health at work, the findings of which informed the content of a qualitative vignette writing task, which was completed by a sub-population (n = 54, women in their 40s and 50s) from the survey. Findings suggest that organisations should create awareness while adequately considering unintentional consequences of exacerbating stigma, and that uncritically adopted male allyship might present a barrier to menopause awareness and disclosure. There are practical implications of these findings relevant to menopause awareness at work.