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Coping with boycotts: An analysis and framework

Author

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  • Shebil, Saleh Al
  • Rasheed, Abdul A
  • Al-Shammari, Hussam

Abstract

In recent years, consumer boycotts are increasingly being used by various activist groups to punish targeted countries. This paper develops an analytic framework to help managers formulate strategies to cope with country-of-origin-related consumer boycotts. Based on the two dimensions of brand–country association and boycott intensity, we propose four possible strategies. We discuss spillover effects wherein certain firms become unintended victims of boycotts due to misperceptions about their nationality. Also discussed are economic opportunities that boycotts present to potential new entrants.

Suggested Citation

  • Shebil, Saleh Al & Rasheed, Abdul A & Al-Shammari, Hussam, 2011. "Coping with boycotts: An analysis and framework," Journal of Management & Organization, Cambridge University Press, vol. 17(3), pages 383-397, May.
    • Handle: RePEc:cup:jomorg:v:17:y:2011:i:03:p:383-397_00
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    Cited by:

    1. Hayiel Hino & Israel D. Nebenzahl, 2021. "Applying information integration theory to the study of boycott–spillover to linked regions," Quality & Quantity: International Journal of Methodology, Springer, vol. 55(5), pages 1889-1915, October.
    2. Omar Al Serhan & Elias Boukrami, 2015. "Mapping studies on consumer boycotting in international marketing," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 3(2), pages 130-151, October.

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