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Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics Galician M-L (Ed.) (2004) Hawthorn Press, Binghamton NY; ISBN-13:978-0-7890-2535-7; HB; 288 pages; AUD 40.601 GBP 17.20 / USD 29.95Customer Relationship Management in Electronic Markets G R Iyer and D Bejou (2003) Hawthorn Press, Binghampton NY; ISBN 0-7890-1945-0; PB; 114 pages; USD 19.95Many Thin Companies T Carter (2004) Hawthorn Press, Binghamton NY; ISBN 0-7890-2248-6; PB; 122 pages; USD 22.95Conflict Management D Borisoff and D A Victor (1998) Allyn ISBN 0-205-27294-0; PB; 248 pages; USD 75.60

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  • Beatton, Douglas

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  • Beatton, Douglas, 2006. "Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics Galician M-L (Ed.) (2004) Hawthorn Press, Binghamton NY; ISBN-13:978-0-7890-2535-7; HB," Journal of Management & Organization, Cambridge University Press, vol. 12(01), pages 78-82, June.
  • Handle: RePEc:cup:jomorg:v:12:y:2006:i:01:p:78-82_00
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