Repugnance and institutions: an introductory essay

This symposium is based on a workshop organized (online) on 24–25 February 2021 and sponsored by World Interdisciplinary Network for Institutional Research (WINIR). In this introduction, we stress the institutional dimension of repugnance, and show how it is dealt with in the papers gathered in the symposium. Kimberly Krawiec analyses repugnance in connection with externalities, and shows that contrary to what the ‘corruption theorists’ say, creating repugnant markets does not undermine social values. Peter Cserne shows that, in order to ensure a fully efficient regulation of repugnant behaviours, a transversal view combining the economic and legal approach to repugnance is necessary. The last two papers focus on entrepreneurship. Erwin Dekker and Julien Gradoz analyse the management of repugnance: how two firms, producing goods considered repugnant, adopt strategic behaviour to offset the costs generated by repugnance. Darcy W. E. Allen, Chris Berg and Sinclair Davidson take the analysis one step further and examine how ‘evasive entrepreneurs’ use repugnance as profit opportunity. Their innovations challenge social norms and the boundaries of what is viewed as repugnant in the society at large.