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What Explains Specialty Coffee Quality Scores And Prices: A Case Study From The Cup Of Excellence Program

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  • TRAORE, TOGO M.
  • WILSON, NORBERT L.W.
  • FIELDS, DEACUE

Abstract

This study investigates the effects of material and symbolic quality attributes on the Cup of Excellence specialty coffee quality scores and prices. The estimates from the quality score equations suggest that material attributes are important determinants, but symbolic attributes have a greater explanatory power. The hedonic price estimations show that specialty coffee prices are mainly determined by symbolic attributes and market conditions such as the number of coffees in the auction. Overall, the study reveals that fruity, floral, sweet, spice, and sour acid are cuppers' and buyers' most favorite coffee flavors and aromas.

Suggested Citation

  • Traore, Togo M. & Wilson, Norbert L.W. & Fields, Deacue, 2018. "What Explains Specialty Coffee Quality Scores And Prices: A Case Study From The Cup Of Excellence Program," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 50(3), pages 349-368, August.
    • Handle: RePEc:cup:jagaec:v:50:y:2018:i:03:p:349-368_00
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    Cited by:

    1. Roselia Servín-Juárez & Carlos J. O. Trejo-Pech & Alma Yanet Pérez-Vásquez & Álvaro Reyes-Duarte, 2021. "Specialty Coffee Shops in Mexico: Factors Influencing the Likelihood of Purchasing High-Quality Coffee," Sustainability, MDPI, vol. 13(7), pages 1-20, March.

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