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IMC as Theory and as a Poststructural Set of Practices and Discourses: A Continuously Evolving Paradigm Shift




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  • Gould, Stephen J., 2004. "IMC as Theory and as a Poststructural Set of Practices and Discourses: A Continuously Evolving Paradigm Shift," Journal of Advertising Research, Cambridge University Press, vol. 44(01), pages 66-70, March.
  • Handle: RePEc:cup:jadres:v:44:y:2004:i:01:p:66-70_04

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    Cited by:

    1. Oancea Olimpia Elena Mihaela & Brinzea Victoria Mihaela, 2015. "Evolution Of The Main Models Of Integrated Marketing Communications Who Have The Role To Influence Consumer Buying Behavior," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 1, pages 251-258, February.
    2. Nina Hočevar & Vesna Žabkar & Damijan Mumel, 2007. "Effects of top management involvement in integrated marketing communications," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 19(2), pages 159-171.

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