IDEAS home Printed from https://ideas.repec.org/a/cup/inorps/v10y2017i04p626-633_00.html
   My bibliography  Save this article

From Analysis to Evaluation: Brand Management and the Future of I-O Psychology

Author

Listed:
  • Nolan, Kevin P.

Abstract

Aguinis et al. (2017) address an issue of upmost importance for the field of industrial-organizational (I-O) psychology: recruitment. The ability to attract and retain talented individuals is a principle determinant of success in a knowledge-driven economy (Yu & Cable, 2012). The focal article notes that future practitioners and researchers are commonly exposed to the field of I-O psychology for the first time via introductory courses taken during their undergraduate education. A study by Rose et al. (2014) likewise suggests that introductory courses are among the most popular channels through which business and human resource professionals learn about I-O psychology. Consequently, the information communicated in these courses not only shapes the beliefs and behaviors of those who might one day produce/provide the goods/services of I-O psychology, but also those who might consume them. Introductory courses are, therefore, both an important recruitment source as well as an important marketing channel. Aguinis et al. provide a much-needed content analysis of the information communicated to students through introductory textbooks and offer insight into the ways in which this information may affect the future of I-O psychology. Building from their analysis of content, this commentary offers an approach to program evaluation that utilizes the principles of brand management to better understand how the messages communicated to students impact their beliefs about the field. Moving from analysis to evaluation is a logical next step in making a desired future for I-O psychology.

Suggested Citation

  • Nolan, Kevin P., 2017. "From Analysis to Evaluation: Brand Management and the Future of I-O Psychology," Industrial and Organizational Psychology, Cambridge University Press, vol. 10(4), pages 626-633, December.
  • Handle: RePEc:cup:inorps:v:10:y:2017:i:04:p:626-633_00
    as

    Download full text from publisher

    File URL: https://www.cambridge.org/core/product/identifier/S1754942617000682/type/journal_article
    File Function: link to article abstract page
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cup:inorps:v:10:y:2017:i:04:p:626-633_00. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Kirk Stebbing (email available below). General contact details of provider: https://www.cambridge.org/iop .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.