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Assessing the potential of labelling schemes for in situ landrace conservation: an example from India

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  • KRISHNA, VIJESH V.
  • PASCUAL, UNAI
  • ZILBERMAN, DAVID

Abstract

This paper addresses the potential of in situ crop landrace conservation, employing market-based instruments, which pre-requires that (1) consumers hold positive use-value for the landrace attribute and (2) their willingness to pay covers both the transaction cost of implementing these instruments and the opportunity cost of landrace cultivation. The empirical examination is based on two closely related analyses of eggplant production and consumption sectors of India. At present, the vegetable markets of south India provide the landrace cultivators with a price premium adequate enough to cover the opportunity cost of not opting for high-yielding modern varieties. However, we detect an underutilized consumer demand for landrace products. The wide margin that exists between the price premium farmers currently obtain for the landrace attribute and what consumers are willing to pay for it is indicative of the unexploited potential of labelling and certification schemes as an emerging agrobiodiversity conservation strategy.

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  • Krishna, Vijesh V. & Pascual, Unai & Zilberman, David, 2010. "Assessing the potential of labelling schemes for in situ landrace conservation: an example from India," Environment and Development Economics, Cambridge University Press, vol. 15(02), pages 127-151, April.
  • Handle: RePEc:cup:endeec:v:15:y:2010:i:02:p:127-151_99
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    Cited by:

    1. Pallante, Giacomo & Drucker, Adam G. & Sthapit, Sajal, 2016. "Assessing the potential for niche market development to contribute to farmers' livelihoods and agrobiodiversity conservation: Insights from the finger millet case study in Nepal," Ecological Economics, Elsevier, vol. 130(C), pages 92-105.
    2. Giacomo Pallante & Adam Drucker, 2014. "Niche Markets for Agrobiodiversity Conservation: Preference and Scale Heterogeneity Effects on Nepalese Consumers’ WTP for Finger Millet Products," SEEDS Working Papers 1414, SEEDS, Sustainability Environmental Economics and Dynamics Studies, revised May 2014.
    3. Pascual, Unai & Narloch, Ulf & Nordhagen, Stella & Drucker, Adam G., 2011. "The economics of agrobiodiversity conservation for food security under climate change," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 11(1).
    4. Krishna, Vijesh V. & Drucker, Adam G. & Pascual, Unai & Raghu, Prabhakaran T. & King, E.D. Israel Oliver, 2013. "Estimating compensation payments for on-farm conservation of agricultural biodiversity in developing countries," Ecological Economics, Elsevier, vol. 87(C), pages 110-123.
    5. Narloch, Ulf & Drucker, Adam G. & Pascual, Unai, 2011. "Payments for agrobiodiversity conservation services for sustained on-farm utilization of plant and animal genetic resources," Ecological Economics, Elsevier, vol. 70(11), pages 1837-1845, September.

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