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The Development of the Franchise Distribution System in the U.S. Automobile Industry

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  • Marx, Thomas G.

Abstract

In this note on the history of automobile distribution methods in the United States, Dr. Marx examines the development of franchised dealerships. He traces the changes in the nature of consumer demand and the growing complexity in relations between manufacturers and their sales force that led to the predominance of the independent dealer franchise in the automobile “distribution channel.â€

Suggested Citation

  • Marx, Thomas G., 1985. "The Development of the Franchise Distribution System in the U.S. Automobile Industry," Business History Review, Cambridge University Press, vol. 59(3), pages 465-474, October.
    • Handle: RePEc:cup:buhirw:v:59:y:1985:i:03:p:465-474_06
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    Cited by:

    1. Edwards, Chase J. & Bendickson, Joshua S. & Baker, Brent L. & Solomon, Shelby J., 2020. "Entrepreneurship within the history of marketing," Journal of Business Research, Elsevier, vol. 108(C), pages 259-267.
    2. Marcelo Olivares & Gérard P. Cachon, 2009. "Competing Retailers and Inventory: An Empirical Investigation of General Motors' Dealerships in Isolated U.S. Markets," Management Science, INFORMS, vol. 55(9), pages 1586-1604, September.

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