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Creating Value by Sharing Values: Managing Stakeholder Value Conflict in the Face of Pluralism through Discursive Justification

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  • Schormair, Maximilian J. L.
  • Gilbert, Dirk Ulrich

Abstract

The question of how to engage with stakeholders in situations of value conflict to create value that includes a plurality of conflicting stakeholder value perspectives represents one of the crucial current challenges of stakeholder engagement as well as of value creation stakeholder theory. To address this challenge, we conceptualize a discursive sharing process between affected stakeholders that is oriented toward discursive justification involving multiple procedural steps. This sharing process provides procedural guidance for firms and stakeholders to create pluralistic stakeholder value through the discursive accommodation of diverging stakeholder value perspectives. The outcomes of such a discursive value-sharing process range from stakeholder value dissensus to low (agreement to disagree) and increasing levels of stakeholder value congruence (value compromise) to stakeholder value consensus (shared values). Hence, this article contributes to the emerging literature on integrative stakeholder engagement by conceptualizing a procedural framework that is neither overly oriented towards dissensus nor consensus.

Suggested Citation

  • Schormair, Maximilian J. L. & Gilbert, Dirk Ulrich, 2021. "Creating Value by Sharing Values: Managing Stakeholder Value Conflict in the Face of Pluralism through Discursive Justification," Business Ethics Quarterly, Cambridge University Press, vol. 31(1), pages 1-36, January.
    • Handle: RePEc:cup:buetqu:v:31:y:2021:i:1:p:1-36_1
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    Cited by:

    1. Ye, Dandan & Yuan, Ruizhi & Luo, Jun & Liu, Martin J. & Yannopoulou, Natalia, 2025. "Responsible artificial intelligence (AI) for responsible innovation in Chinese manufacturing: From the affordance–actualization theory," Technological Forecasting and Social Change, Elsevier, vol. 221(C).
    2. Sorola, Matthew, 2022. "Q methodology to conduct a critical study in accounting: A Q study on accountants’ perspectives of social and environmental reporting," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 86(C).
    3. Julia Grimm & Rebecca C. Ruehle & Juliane Reinecke, 2024. "Building Common Ground: How Facilitators Bridge Between Diverging Groups in Multi-Stakeholder Dialogue," Journal of Business Ethics, Springer, vol. 194(3), pages 583-608, October.
    4. Radka MacGregor Pelikánová & Robert Kenyon MacGregor & Martin Èernek, 2021. "New trends in codes of ethics: Czech business ethics preferences by the dawn of COVID-19," Oeconomia Copernicana, Institute of Economic Research, vol. 12(4), pages 973-1009, December.
    5. Vladislav Valentinov & Ronaldo de Oliveira Santos Jhunior & Helna Almeida de Araujo Góes, 2026. "Corporate Environmental Sustainability Via Stakeholder Collaboration: Insights from Classical Institutional Economics," Journal of Business Ethics, Springer, vol. 203(2), pages 279-296, January.
    6. Valentinov, Vladislav & de Oliveira Santos Jhunior, Ronaldo & de Araujo Góes, Helna Almeida, 2025. "Corporate Environmental Sustainability Via Stakeholder Collaboration: Insights from Classical Institutional Economics," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 203(2), pages 279-296.
    7. Laura Corazza & Dario Cottafava & Daniel Torchia & Amandeep Dhir, 2024. "Interpreting stakeholder ecosystems through relational stakeholder theory: The case of a highly contested megaproject," Business Strategy and the Environment, Wiley Blackwell, vol. 33(3), pages 2384-2412, March.
    8. Gorgi Krlev, 2023. "Let’s Join Forces: Institutional Resilience and Multistakeholder Partnerships in Crises," Journal of Business Ethics, Springer, vol. 186(3), pages 571-592, September.
    9. Marwan Al‐Shammari & Soumendra Banerjee & Miguel Caldas & Krist Swimberghe, 2023. "Differential impact of chief executive officer tenure on the firm's external and internal corporate social responsibility: Moderating effects of firm's visibility and slack," Business Ethics, the Environment & Responsibility, John Wiley & Sons, Ltd., vol. 32(3), pages 961-985, July.
    10. Awad, Mohamed Hassan & Sanchez, Mabel & Abikenari, Matthew A., 2022. "The values work of restorative ventures: The role of founders’ embodied embeddedness with at-risk social groups," Journal of Business Venturing Insights, Elsevier, vol. 18(C).
    11. Dirk Ulrich Gilbert & Stephanie Schrage & Michael Behnam, 2024. "Advancing the Moral legitimacy of digital platforms as gatekeepers: a critical analysis from a political corporate social responsibility perspective," Journal of Business Economics, Springer, vol. 94(7), pages 1115-1145, October.

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