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Creating Value by Sharing Values: Managing Stakeholder Value Conflict in the Face of Pluralism through Discursive Justification

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  • Schormair, Maximilian J. L.
  • Gilbert, Dirk Ulrich

Abstract

The question of how to engage with stakeholders in situations of value conflict to create value that includes a plurality of conflicting stakeholder value perspectives represents one of the crucial current challenges of stakeholder engagement as well as of value creation stakeholder theory. To address this challenge, we conceptualize a discursive sharing process between affected stakeholders that is oriented toward discursive justification involving multiple procedural steps. This sharing process provides procedural guidance for firms and stakeholders to create pluralistic stakeholder value through the discursive accommodation of diverging stakeholder value perspectives. The outcomes of such a discursive value-sharing process range from stakeholder value dissensus to low (agreement to disagree) and increasing levels of stakeholder value congruence (value compromise) to stakeholder value consensus (shared values). Hence, this article contributes to the emerging literature on integrative stakeholder engagement by conceptualizing a procedural framework that is neither overly oriented towards dissensus nor consensus.

Suggested Citation

  • Schormair, Maximilian J. L. & Gilbert, Dirk Ulrich, 2021. "Creating Value by Sharing Values: Managing Stakeholder Value Conflict in the Face of Pluralism through Discursive Justification," Business Ethics Quarterly, Cambridge University Press, vol. 31(1), pages 1-36, January.
    • Handle: RePEc:cup:buetqu:v:31:y:2021:i:1:p:1-36_1
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    Cited by:

    1. Radka MacGregor Pelikánová & Robert Kenyon MacGregor & Martin Èernek, 2021. "New trends in codes of ethics: Czech business ethics preferences by the dawn of COVID-19," Oeconomia Copernicana, Institute of Economic Research, vol. 12(4), pages 973-1009, December.
    2. Gorgi Krlev, 2023. "Let’s Join Forces: Institutional Resilience and Multistakeholder Partnerships in Crises," Journal of Business Ethics, Springer, vol. 186(3), pages 571-592, September.
    3. Awad, Mohamed Hassan & Sanchez, Mabel & Abikenari, Matthew A., 2022. "The values work of restorative ventures: The role of founders’ embodied embeddedness with at-risk social groups," Journal of Business Venturing Insights, Elsevier, vol. 18(C).
    4. Sorola, Matthew, 2022. "Q methodology to conduct a critical study in accounting: A Q study on accountants’ perspectives of social and environmental reporting," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 86(C).

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