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Who Gets into the Papers? Party Campaign Messages and the Media

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  • Meyer, Thomas M.
  • Haselmayer, Martin
  • Wagner, Markus

Abstract

Parties and politicians want their messages to generate media coverage and thereby reach voters. This article examines how attributes related to content and sender affect whether party messages are likely to get media attention. Based on content analyses of 1,613 party press releases and 6,512 media reports in a parliamentary, multiparty context, we suggest that party messages are more likely to make it into the news if they address concerns that are already important to the media or other parties. Discussing these issues may particularly help opposition parties and lower-profile politicians get media attention. These results confirm the importance of agenda setting and gatekeeping, shed light on the potential success of party strategies, and have implications for political fairness and representation.

Suggested Citation

  • Meyer, Thomas M. & Haselmayer, Martin & Wagner, Markus, 2020. "Who Gets into the Papers? Party Campaign Messages and the Media," British Journal of Political Science, Cambridge University Press, vol. 50(1), pages 281-302, January.
    • Handle: RePEc:cup:bjposi:v:50:y:2020:i:1:p:281-302_13
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    Cited by:

    1. Ivanusch, Christoph & Zehnter, Lisa & Burst, Tobias, 2023. "Communicating in an eventful campaign: A case study of party press releases during the German federal election campaign 2021," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 86.

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