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The Political Conditionality of Mass Media Influence: When Do Parties Follow Mass Media Attention?

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  • Green-Pedersen, Christoffer
  • Stubager, Rune

Abstract

Claims regarding the power of the mass media in contemporary politics are much more frequent than research actually analysing the influence of mass media on politics. Building upon the notion of issue ownership, this article argues that the capacity of the mass media to influence the respective agendas of political parties is conditioned upon the interests of the political parties. Media attention to an issue generates attention from political parties when the issue is one that political parties have an interest in politicizing in the first place. The argument of the article is supported in a time-series study of mass media influence on the opposition parties’ agenda in Denmark over a twenty-year period.

Suggested Citation

  • Green-Pedersen, Christoffer & Stubager, Rune, 2010. "The Political Conditionality of Mass Media Influence: When Do Parties Follow Mass Media Attention?," British Journal of Political Science, Cambridge University Press, vol. 40(3), pages 663-677, July.
    • Handle: RePEc:cup:bjposi:v:40:y:2010:i:03:p:663-677_00
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    Cited by:

    1. Inke Torfs & Ellen Wayenberg & Lieselot Danneels, 2023. "Institutional shifts and punctuated patterns in digital policy," Review of Policy Research, Policy Studies Organization, vol. 40(3), pages 363-388, May.
    2. Cal Le Gall & Corentin Poyet, 2017. "The effect of supranational economic constraints on MPs issue attention: the case of France," Post-Print hal-01542581, HAL.
    3. Schwarzbözl, Tobias & Fatke, Matthias & Hutter, Swen, 2020. "How party‒issue linkages vary between election manifestos and media debates," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 43(4), pages 795-818.

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