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Campaign Events, the Media and the Prospects of Victory: The 1992 and 1996 US Presidential Elections

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  • SHAW, DARON R.
  • ROBERTS, BRIAN E.

Abstract

Presidential campaigns are the most obvious means by which American voters receive information about candidates and issues, yet there is strong resistance to the notion that they influence presidential elections. We conduct an examination of presidential campaign effects in the 1992 and 1996 elections that features three departures from previous studies: (1) a stronger definition of campaigning and campaign events, facilitating a clearer idea of what it is that we are testing; (2) detailed data on television and newspaper coverage of the campaigns, allowing us to measure media effects; and (3) an alternative measure of electoral impact that is resistant to survey errors and random movement. We find that campaign events, and particularly media coverage of those events, significantly affect the candidates' chances for electoral success.

Suggested Citation

  • Shaw, Daron R. & Roberts, Brian E., 2000. "Campaign Events, the Media and the Prospects of Victory: The 1992 and 1996 US Presidential Elections," British Journal of Political Science, Cambridge University Press, vol. 30(2), pages 259-289, April.
    • Handle: RePEc:cup:bjposi:v:30:y:2000:i:02:p:259-289_00
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    Cited by:

    1. Caroline Le Pennec & Vincent Pons, 2019. "How Do Campaigns Shape Vote Choice? Multi-Country Evidence from 62 Elections and 56 TV Debates," NBER Working Papers 26572, National Bureau of Economic Research, Inc.
    2. Thomas Wood, 2016. "What The Heck Are We Doing in Ottumwa, Anyway? Presidential Candidate Visits and Their Political Consequence," The ANNALS of the American Academy of Political and Social Science, , vol. 667(1), pages 110-125, September.

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