The relationship between commodity diversification and the adoption of technological innovations for Southeast beef cattle producers

For almost eight decades, productivity in the United States agricultural sector has substantially increased, in large extent due to the adoption of technological innovations. Despite the increased utilization of technology, questions remain regarding which producers are more likely to adopt a greater number of technological innovations. This research seeks to understand how commodity diversification strategies, farm characteristics, producer perceptions of risk, conservation, information sources, climate adaptation, and producer demographic characteristics are associated with technology adoption among beef cattle producers in the Southeast United States. Utilizing data from an online survey and an Ordered Probit model, we show that beef cattle producers who also produce fruit have an increased probability of adopting a greater number of technologies. The opposite effect is found for other commodities such as vegetables, row crops, and other livestock. Policy recommendations are also discussed.