IDEAS home Printed from https://ideas.repec.org/a/cun/journl/v29y2019p49-65.html
   My bibliography  Save this article

El modelo Newman en adolescentes y su influencia en la decisión del voto

Author

Listed:
  • Xavier Enrique Montalvo Poveda

    (Universidad Técnica de Ambato)

  • Angel Enrique Chico Frías

    (Universidad Técnica de Ambato)

Abstract

En los últimos años ha ganado fuerza el voto facultativo en América Latina, en especial, en los adolescentes. El presente trabajo con ayuda del Modelo Newman, analiza algunos de los factores considerados importantes para influenciar en la decisión del voto de este segmento electoral, que puede marcar una diferencia significativa sea positiva o negativa para un candidato o partido político. Con un enfoque mixto entre marketing tradicional y las nuevas tendencias, se identifican las estrategias más relevantes en relación al medio de comunicación, el impacto en la mente del elector y las necesidades que satisface el marketing político en las expectativas del elector adolescente en Latino América.

Suggested Citation

  • Xavier Enrique Montalvo Poveda & Angel Enrique Chico Frías, 2019. "El modelo Newman en adolescentes y su influencia en la decisión del voto," Archivos Revista Economía y Política., Facultad de Ciencias Económicas y Administrativas, Universidad de Cuenca., vol. 29, pages 49-65, Enero.
    • Handle: RePEc:cun:journl:v:29:y:2019:p:49-65
    DOI: 10.25097/rep.n29.2019.03
    as

    Download full text from publisher

    File URL: https://publicaciones.ucuenca.edu.ec/ojs/index.php/REP/article/view/2342
    Download Restriction: no
    File URL: https://publicaciones.ucuenca.edu.ec/ojs/index.php/REP/article/view/2342/1551
    Download Restriction: no
    File URL: https://libkey.io/10.25097/rep.n29.2019.03?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cun:journl:v:29:y:2019:p:49-65. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sofía Calle Pesántez (email available below). General contact details of provider: https://edirc.repec.org/data/fcucuec.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.