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The businessmen as knights of the social ideal: Alfred Marshall and the moralization of capitalism

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  • Rozenn Martinoia

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Abstract

This article studies the role of the businessmen in Marshall’s views on the progress towards the social ideal. The analysis is grounded on a perfectionist reappraisal of the Marshallian principle of justice supported by an historical perspective and some of Marshall’s unpublished papers. It updates and questions the broadening process of the economic chivalry of businessmen in the social space. More particularly, it pays attention to the evolutionist conception of morality which underlies this process.

Suggested Citation

  • Rozenn Martinoia, 2012. "The businessmen as knights of the social ideal: Alfred Marshall and the moralization of capitalism," Cahiers d’économie politique / Papers in Political Economy, L'Harmattan, issue 62, pages 157-186.
  • Handle: RePEc:cpo:journl:y:2012:i:62:p:157-186
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    Keywords

    Alfred Marshall; character; economic chivalry; progress; corporate social responsability; theories of justice;

    JEL classification:

    • B13 - Schools of Economic Thought and Methodology - - History of Economic Thought through 1925 - - - Neoclassical through 1925 (Austrian, Marshallian, Walrasian, Wicksellian)
    • B31 - Schools of Economic Thought and Methodology - - History of Economic Thought: Individuals - - - Individuals
    • D63 - Microeconomics - - Welfare Economics - - - Equity, Justice, Inequality, and Other Normative Criteria and Measurement
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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