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Manifestaciones de cultura empresarial: Una mirada desde la asociatividad en las MIPYMES

Author

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  • López Posada, Laura Marcela

    (Universidad del Tolima)

Abstract

Este artículo analiza las manifestaciones de identificación cultural de nueve grupos asociativos denominados “Programas de Desarrollo Empresarial Sectorial” (PRODES) Colombianos estudiados en Antioquia, Bogotá, Tolima y Caldas; compuesto por 5, 2, 1 y 1 Prodes respectivamente. Los Prodes se estudiaron a través la Asociación Colombiana de Pequenas Industrias (ACOPI), institución líder en el desarrollo, promoción y consolidación de la estrategia de asociatividad Prodes en Colombia. Esta investigación cualitativa desarrollo 60 entrevistas en profundidad, tres historias de vida, dos focus group y la observación como técnica de investigación transversal al desarrollo del trabajo de campo. Los resultados del estudio demuestran que los estereotipos regionales, las prácticas (símbolos, héroes y rituales) y los valores compartidos son manifestaciones de identificación cultural y de pertenencia a un Prodes, independientemente si se han creado o no relaciones sociales internas fuertes entre integrantes del mismo.

Suggested Citation

  • López Posada, Laura Marcela, 2015. "Manifestaciones de cultura empresarial: Una mirada desde la asociatividad en las MIPYMES," Revista Tendencias, Universidad de Narino, vol. 16(2), pages 99-117, July.
  • Handle: RePEc:col:000520:018805
    DOI: 10.22267/rtend.151602.23
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    More about this item

    Keywords

    Asociatividad; Prodes; Cultura Empresarial; Mipymes;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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