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La Dirección General

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  • Manuel Alfonso Garzón Castrillón

    ()

Abstract

Desde tiempos inmemoriales ha existido la inquietud de abordar el tema de la Dirección General de una organización, y de hecho se ha realizado. En este artículo se pretende hacer una aproximación actual al concepto de la dirección de las empresas teniendo en cuenta las implicaciones para el líder cuando se hablaba de crear valor para los stackeholders como su principal responsabilidad, a través del gobierno corporativo con responsabilidad social, pensando como propietario. Para lo cual debe concebir su modelo de negocio, esto exige imaginar la empresa con base en su propia concepción, que incluye el pensamiento, la concepción, la formulación, y el proceso estratégico, que orienta el quehacer y hacer, motivando, inspirando, ejecutando y formando, ejecutando y controlando, con base en sus recursos y sus capacidades.

Suggested Citation

  • Manuel Alfonso Garzón Castrillón, 2006. "La Dirección General," REVISTA EQUIDAD Y DESARROLLO, UNIVERSIDAD DE LA SALLE, issue 7, pages 41-63, November.
  • Handle: RePEc:col:000452:010168
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    File URL: https://doi.org/10.19052/ed.328
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    More about this item

    Keywords

    dirección; creación de valor; estrategia;

    JEL classification:

    • H20 - Public Economics - - Taxation, Subsidies, and Revenue - - - General
    • H80 - Public Economics - - Miscellaneous Issues - - - General

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