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Deficiencias en el uso del FODA. Causas y sugerencias

Author

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  • Alexis Codina Jiménez

Abstract

El uso del análisis FODA (DAFO, DOFA) se ha hecho muy popular" entre los especialistas y consultores de temas gerenciales. Se utiliza, principalmente, para los procesos de análisis y formulación de estrategias. A pesar de su amplia difusión, en textos y artículos, es frecuente encontrar errores y limitaciones significativas en su utilización. Esta investigación recoge las experiencias del autor, en actividades de formación de directivos y en procesos de consultoría en diferentes países latinoamericanos, sobre los principales errores que ha identificado en su utilización, las causas principales que los generan y sugerencias para superarlos. Como complemento, se comentan algunos aspectos conceptuales y metodológicos sobre esta herramienta."

Suggested Citation

  • Alexis Codina Jiménez, 2011. "Deficiencias en el uso del FODA. Causas y sugerencias," Revista Ciencias Estratégicas, Universidad Pontificia Bolivariana, June.
    • Handle: RePEc:col:000431:009770
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    File URL: http://revistas.upb.edu.co/index.php/cienciasestrategicas/article/view/1105/1005
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    More about this item

    Keywords

    FODA; Management; Estrategia;
    All these keywords.

    JEL classification:

    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • M59 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Other
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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