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Balanced scorecard para emprendedores: desde el modelo canvas al cuadro de mando integral

Author

Listed:
  • José Manuel Sánchez Vázquez
  • María Luisa Vélez Elorza
  • Pedro Araújo Pinzón

Abstract

Resumen El Cuadro de Mando Integral (BSC) y el modelo Canvas pueden enlazarse como herramientas complementarias para los emprendedores. La primera desarrolla objetivos y medidas operativas en cuatro perspectivas principales para alcanzar la misión y estrategia. La segunda ha supuesto una (re-)evolución en la generación de modelos de negocio, estableciendo nueve apartados que reflejan su lógica. En el artículo se desarrolla un modelo de trabajo que, partiendo de la necesidad de disponer de un BSC, relaciona su diseno con la información recogida previamente en el modelo Canvas, senalando su mutua necesidad.

Suggested Citation

  • José Manuel Sánchez Vázquez & María Luisa Vélez Elorza & Pedro Araújo Pinzón, 2016. "Balanced scorecard para emprendedores: desde el modelo canvas al cuadro de mando integral," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada, vol. 24(1), pages 37-47, June.
    • Handle: RePEc:col:000180:014280
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    More about this item

    Keywords

    Modelo Canvas; Cuadro de Mando Integral; Creación de empresas; Emprendedores.;
    All these keywords.

    JEL classification:

    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting
    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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