IDEAS home Printed from https://ideas.repec.org/a/col/000129/019689.html
   My bibliography  Save this article

Dinámica de éxito del crowdfunding no financiero en un contexto emergente: el caso de Colombia

Author

Listed:
  • Patricia Márquez-Rodríguez
  • Vera Judith Santiago-Martínez
  • Alexander Elías Parody-Muñoz

Abstract

El objetivo de esta investigación fue analizar factores asociados al éxito de las campanas de crowdfunding no financiero en economías emergentes mediante el estudio de 372 proyectos publicados entre 2012 y 2017 en cinco plataformas colombianas. Se utilizó un modelo de regresión lineal múltiple generalizado y uno de regresión logística para evaluar la variable dependiente, tanto desde el punto de vista cuantitativo como cualitativo. Las características de los proyectos evaluados se incluyeron como variables explicativas. Los resultados demuestran que la plataforma utilizada, la ubicación del creador, el número de financiadores y las actualizaciones son factores asociados al éxito. Específicamente, en contextos con poco desarrollo de tecnologías de financiamiento, es muy importante el papel de la plataforma como intermediario entre creador y financiador.

Suggested Citation

  • Patricia Márquez-Rodríguez & Vera Judith Santiago-Martínez & Alexander Elías Parody-Muñoz, 2021. "Dinámica de éxito del crowdfunding no financiero en un contexto emergente: el caso de Colombia," Estudios Gerenciales, Universidad Icesi, vol. 37(161), pages 566-578, October.
    • Handle: RePEc:col:000129:019689
    DOI: 10.18046/j.estger.2021.161.4306
    as

    Download full text from publisher

    File URL: https://doi.org/10.18046/j.estger.2021.161.4306
    Download Restriction: no
    File URL: https://libkey.io/10.18046/j.estger.2021.161.4306?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    crowdfunding no financiero; Fintech; crowdfunding de donación; crowdfunding de recompensa;
    All these keywords.

    JEL classification:

    • G23 - Financial Economics - - Financial Institutions and Services - - - Non-bank Financial Institutions; Financial Instruments; Institutional Investors
    • D85 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Network Formation
    • O39 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:col:000129:019689. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Coordinador ICESI (email available below). General contact details of provider: https://edirc.repec.org/data/fciceco.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.