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Uma equacao proposta para fomentar a inovacao nas organizacoes

Author

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  • Flávio Bressan

Abstract

Pressoes da globalizacao e da disponibilidade de tecnologia tem gerado discussoes nos governos, academias e gabinetes dos executivos e CEOs em busca de melhor compreensao dos fatores envolvidos no processo de inovacao. Acoes da organizacao para incentivar a inovacao parecem nao ser suficientes para obter que as pessoas inovem. Este trabalho, através de estudo qualitativo, endereca os fatores envolvidos em experiencias de sucesso, para propor que os fatores componentes da equacao para fomentar a inovacao - ambiente de negócios, organizacao, gerencia, complementadores, e o inovador e seu modelo mental – estao presentes e conclui que, para inovar, a organizacao deve enderecar esses fatores, mapeando especialmente funcionários com modelo mental estratégico, propício a assumir os desafios e riscos da inovacao.

Suggested Citation

  • Flávio Bressan, 2013. "Uma equacao proposta para fomentar a inovacao nas organizacoes," Estudios Gerenciales, Universidad Icesi, March.
    • Handle: RePEc:col:000129:011367
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    File URL: http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1596
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    More about this item

    Keywords

    Processo de inovaçãoEquação de fomento da inovaçãoModelo mental estratégicoDesafios e riscos da inovação;

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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