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Liderazgo, la competencia esencial que transformó una empresa colombiana en un gigante internacional: El caso de cementos Argos

Author

Listed:
  • Héctor Ochoa Díaz
  • Ana María Ríos Millán

Abstract

Cementos Argos ha sido catalogado como uno de los gigantes de la industria cementera colombiana por su gran capacidad de consolidación en el mercado nacional y sus estrategias de internacionalización poco convencionales. Esta investigación documenta la experiencia internacional de Argos bajo la perspectiva de las teorías de internacionalización de mayor aceptación en la literatura internacional, haciendo uso del enfoque metodológico de los estudios de caso. Como resultado se encontró que las estrategias de fidelización, aunadas al rediseno organizacional resultado del liderazgo de la alta gerencia, han sido herramientas vitales para asegurar el crecimiento de la companía en los mercados local y externo.

Suggested Citation

  • Héctor Ochoa Díaz & Ana María Ríos Millán, 2011. "Liderazgo, la competencia esencial que transformó una empresa colombiana en un gigante internacional: El caso de cementos Argos," Estudios Gerenciales, Universidad Icesi, December.
    • Handle: RePEc:col:000129:011258
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    File URL: http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1117
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    More about this item

    Keywords

    Internacionalización; competencias esenciales; liderazgo; fidelización; GrupoEmpresarial Antioqueño.;
    All these keywords.

    JEL classification:

    • F50 - International Economics - - International Relations, National Security, and International Political Economy - - - General
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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