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La Cooperación Empresarial Como Estrategía De Las Pymes Del Sector Ambiental

Author

Listed:
  • JULIETA OJEDA GÓMEZ

Abstract

RESUMENEl desarrollo del sector ambiental enMéxico en la década de los anos ochentageneró oportunidades de negociospara muchas pequenas y medianasempresas (pymes), cuyo reto es lograrsu permanencia y crecimiento en estesector. El objetivo de este trabajo espresentar evidencia empírica sobrelos vínculos de cooperación empresarialcomo una estrategia de estasempresas. Para ello se analizaron cualitativamenteveintidós entrevistas aempresarios de pequenas y medianasempresas que abordaron aspectosrelacionados con los vínculos de cooperación.Para muchos de ellos estosvínculos les han permitido diferenciarsede sus competidores y mejorar sucapacidad de competir con empresasfuera de la relación, y se convirtieron,en algunos casos, en un fuerte estímulopara su internacionalización.El trabajo sugiere que para que elvínculo de cooperación sea exitoso, esimportante buscar el equilibrio entrela simetría de las empresas que hagafactible la cooperación y su asimetríapara enriquecer la experiencia y elaprendizaje.

Suggested Citation

  • Julieta Ojeda Gómez, 2009. "La Cooperación Empresarial Como Estrategía De Las Pymes Del Sector Ambiental," Estudios Gerenciales, Universidad Icesi, March.
    • Handle: RePEc:col:000129:006331
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    File URL: http://bibliotecadigital.icesi.edu.co/biblioteca_digital/bitstream/item/1919/1/2Julieta%20Ojeda_%20Cooperacion_empresaria.pdf
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    More about this item

    Keywords

    Estrategia; cooperación; pymes; sectorambiental; México.;
    All these keywords.

    JEL classification:

    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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