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More Relevant Today Than Ever: Past, Present and Future of Media Performance Research

Author

Listed:
  • Melanie Magin

    (Department of Sociology and Political Science, Norwegian University of Science and Technology, Norway)

  • Birgit Stark

    (Department of Communication, Johannes Gutenberg University Mainz, Germany)

Abstract

Media performance is constitutive for functioning democracies. But what is the situation regarding media performance in the age of digitalisation? And how can media performance continue to be assured under the current difficult economic conditions for the news industry? In this essay, we give a short overview of how media performance research has developed from the introduction of private broadcasting to the spread of the Internet and social media. In the course of this development, the initial focus of media performance research on media content has broadened to include media quality from the user perspective. We show how the contributions to this thematic issue relate with existing lines of media performance research, but also add new facets to them. Finally, we point to the directions in which research on media performance should evolve in order to keep pace with current developments in the media market.

Suggested Citation

  • Melanie Magin & Birgit Stark, 2020. "More Relevant Today Than Ever: Past, Present and Future of Media Performance Research," Media and Communication, Cogitatio Press, vol. 8(3), pages 239-343.
    • Handle: RePEc:cog:meanco:v:8:y:2020:i:3:p:239-343
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    References listed on IDEAS

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    1. Annika Sehl, 2020. "Public Service Media in a Digital Media Environment: Performance from an Audience Perspective," Media and Communication, Cogitatio Press, vol. 8(3), pages 359-372.
    2. Desiree Steppat & Laia Castro Herrero & Frank Esser, 2020. "News Media Performance Evaluated by National Audiences: How Media Environments and User Preferences Matter," Media and Communication, Cogitatio Press, vol. 8(3), pages 321-334.
    3. Nayla Fawzi & Cornelia Mothes, 2020. "Perceptions of Media Performance: Expectation-Evaluation Discrepancies and Their Relationship with Media-related and Populist Attitudes," Media and Communication, Cogitatio Press, vol. 8(3), pages 335-347.
    4. Ike Picone & Karen Donders, 2020. "Reach or Trust Optimisation? A Citizen Trust Analysis in the Flemish Public Broadcaster VRT," Media and Communication, Cogitatio Press, vol. 8(3), pages 348-358.
    5. Miriam Steiner, 2020. "Soft Presentation of Hard News? A Content Analysis of Political Facebook Posts," Media and Communication, Cogitatio Press, vol. 8(3), pages 244-257.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Corinna E. Drexler & Lutz M. Hagen, 2023. "Quality of Media Depictions of Mobility in Transition—An Experts’ Assessment of News Coverage in Germany," Sustainability, MDPI, vol. 15(5), pages 1-19, March.

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