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Card Stories on YouTube: A New Frame for Online Self-Disclosure

Author

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  • Sabina Misoch

    (Department of Sociology, University of Lucerne, Frohburgstrasse 3, 6002 Lucerne, Switzerland)

Abstract

This paper deals with the phenomenon of so-called (note) card stories on YouTube. Card stories can be described as self-disclosing videos or confessions, using a new frame for telling one’s own story audio-visually to the public by combining ‘old’ (hand-written messages) and ‘new’ media (video, computer mediated communication). In 2012/13, a qualitative and exploratory study with a sample of 25 card story videos on YouTube was conducted. The content and visual analysis revealed (1) that these videos are bound to a very specific frame of presentation, (2) that they deal with specific topics, and (3) that the presenter does not remain (visually) anonymous. These findings question previous research results that stressed a strong correlation between online self-disclosure and (visual) anonymity; further, the findings show that this special frame of textual confessions via video supports deep self-disclosures.

Suggested Citation

  • Sabina Misoch, 2014. "Card Stories on YouTube: A New Frame for Online Self-Disclosure," Media and Communication, Cogitatio Press, vol. 2(1), pages 2-12.
    • Handle: RePEc:cog:meanco:v:2:y:2014:i:1:p:2-12
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    Cited by:

    1. Roma, Paolo & Aloini, Davide, 2019. "How does brand-related user-generated content differ across social media? Evidence reloaded," Journal of Business Research, Elsevier, vol. 96(C), pages 322-339.

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