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Franchise From Family Business?

Author

Listed:
  • Adrián NAGY

    (Faculty of Economics and Business, University of Debrecen, Debrecen, Hungary)

  • Gergő KUN

    (Faculty of Economics and Business, University of Debrecen, Debrecen, Hungary)

  • Veronika FENYVES

    (Faculty of Economics and Business, University of Debrecen, Debrecen, Hungary)

Abstract

The purpose of this study was to examine the franchise as a form of enterprise in perspective to existing family businesses and how can they operate this way. Why is this form better for them, what advantages it has? In this case an ice cream shop’s economic inidicators were examined ,one which is owned by a hungarian family in Jász-Nagykun-Szolnok county who runs several shops like this. That is why this study was made, to find out if it is possible to run it sucsessfully and what costs does the newcomers in the franchise business network have to pay and how much is the time on the return of investments.

Suggested Citation

  • Adrián NAGY & Gergő KUN & Veronika FENYVES, 2016. "Franchise From Family Business?," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 7, pages 85-91, June.
    • Handle: RePEc:cmj:networ:y:2016:i:7:p:85-91
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    More about this item

    Keywords

    Franchise; Family business; Enterprise;
    All these keywords.

    JEL classification:

    • L84 - Industrial Organization - - Industry Studies: Services - - - Personal, Professional, and Business Services

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