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Employer Brand Scale Development. The Case Of It Companies In Romania

Author

Listed:
  • Anca Maria CLIPA

    (Alexandru Ioan Cuza University of Iasi, Romania)

  • Catalin Ioan CLIPA

    (Alexandru Ioan Cuza University of Iasi, Romania)

Abstract

The employer brand is an important element to be taken into consideration by the management due to its influence in the attraction and retention of talented employees. The purpose of this paper is to explore the dimensions of the employer brand from the perspective of Romanian employees in the IT industry. In order to identify functional benefits components, economic benefits components and psychological benefits components we conducted an exploratory factor analysis using the Principal Component technique and Varimax rotation with Kaiser Normalization method. The 2 factors of the functional benefits component are company values and factor 2 training and development. The economic factors are bonuses and other economic benefits and the second factor insurances. The psychological benefits also include 2 factors: employees’ recognition and good working conditions.

Suggested Citation

  • Anca Maria CLIPA & Catalin Ioan CLIPA, 2018. "Employer Brand Scale Development. The Case Of It Companies In Romania," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 41, pages 81-86, December.
    • Handle: RePEc:cmj:interc:y:2018:i:41:p:81-86
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    Cited by:

    1. Anca Maria CLIPA, 2018. "Employment Contract Negotiations For Romanian It Employees And Their Willingness For Future (Re)Negotiations," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 18, pages 307-312, December.

    More about this item

    Keywords

    Employer brand; Functional; economic and psychological benefits; IT Romanian Service Industry;
    All these keywords.

    JEL classification:

    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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