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The Influence Of Extracurricular Activities On The Attractiveness Of A University

Author

Listed:
  • Oana DUMITRASCU

    (Faculty of Economics, Department of Management, Marketing and Business Administration,“Lucian Blaga” University, Sibiu, Romania)

  • Constantin Manuel HILA

    (The KPI Institute, Sibiu, Romania)

Abstract

The main goal of this study is to analyse the influence of the extracurricular offer on the attractiveness of the study location, analysing four universities from Germany. This study aims to determine the involvement of students in extracurricular activities, their awareness, and to formulate recommendations for the University of Applied Sciences Worms. The research focuses on the sports activities offer. The study has been accomplished using the bibliographic study, the methodology of qualitative and quantitative research, using various secondary and primary sources. Using the survey method, data from 699 students from Germany, registered in the university year 2013/2014 were gathered. The collected data were analysed through univariate and bivariate analysis. As a result of the study, specific gaps from each region are identified regarding the extracurricular offer of the analysed universities and recommendations for the University of Applied Sciences Worms are formulated.

Suggested Citation

  • Oana DUMITRASCU & Constantin Manuel HILA, 2014. "The Influence Of Extracurricular Activities On The Attractiveness Of A University," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 32, pages 45-52, December.
  • Handle: RePEc:cmj:interc:y:2014:i:32:p:45-52
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    More about this item

    Keywords

    Extracurricular activities; Students’ awareness; Students’ involvement; University marketing;
    All these keywords.

    JEL classification:

    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions

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