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Factori De Natură Stereotipică În Turism

  • Cristina-Elena ALBU

    (Școala Doctorală de Economie și Administrarea Afacerilor Universitatea „Alexandru Ioan Cuza”, Iaşi – România)

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    La momentul actual putem constata faptul că turismul internaţional s-a dezvoltat rapid, contribuind la creşterea economiei la nivel global. Scopul acestui eseu este de a identifica și de a analiza factorii de natură stereotipică în elaborarea unei strategii privind oferta de primire în industria turismului: imaginea unei destinaţii turistice, brand-ul, efectul ţării de origine și comportamentul clientului. Ca metodă de cercetare a fost utilizat studiul documentar: au fost analizate articole reprezentative, de dată cât mai recentă, pentru a analiza factorii enunţaţi anterior. Profesioniştii din această industrie a turismului trebuie să înţeleagă diferenţele culturale dintre turişti, precum şi cele dintre turişti şi populația ţării-gazdă, pentru a fi capabili să creeze oferte de primire care să se ridice la standardele cerute, așteptate de clienți.

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    Article provided by Editorial Department, Fundația Română pentru Inteligența Afacerii in its journal Management Intercultural.

    Volume (Year): (2013)
    Issue (Month): 28 (August)
    Pages: 5-14

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    Handle: RePEc:cmj:interc:y:2013:i:28:p:5-14
    Contact details of provider: Web page: http://bxb.ro/

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