Energy and Energy Literacy in Canada: A Survey of Business and Policy Leadership

Lots of people have opinions about Canadian energy, how we use and export it, its costs and its impacts on the environment. In the end, however, it is leaders in business and policy circles whose opinions can have a greater impact on influencing how the rest of us think about energy, and ultimately, how our national energy picture eventually unfolds. Remarkably, however, a survey of leaders in business and policy-making across the country finds that their knowledge about Canadian energy systems is not that much deeper or different than the Canadian public at large. Their opinions about how we should use, conserve and export energy are also strikingly similar. Anyone presuming that leaders in business and policy have a firm understanding of how Canadians get their energy might be startled to discover that, in Ontario, Alberta, the Atlantic region and Saskatchewan, a substantial fraction of these “elite” survey respondents incorrectly identify the primary resource used for energy in their province. Nor are business and policy leaders the ardent free traders some of us might expect when it comes to energy exports and imports. While an overwhelming majority (89 per cent) of survey respondents considered it important or at least somewhat important to decrease Canada’s reliance on the U.S. market for our exports, 56 per cent of those surveyed also advocated for more Canadian energy independence, even if it meant reduced revenue for the Canadian economy. Not only that, but they largely believed that eliminating energy imports and relying exclusively on Canadian sources would somehow result in an overall drop in energy costs. Furthermore, a strong majority of policy-makers and business leaders had a general agreement that it was worth bearing higher energy costs in the future if it resulted in better environmental quality. Additionally, when it came to evaluating who they could trust for reliable information about energy, business and policy-making elites proved just about as skeptical as the general public when it came to companies, industry groups and government officials, ranking all three fairly weakly on trustworthiness. They saw academics and economic experts as slightly more trustable sources for information, though even those sources had limits. And while environmental and community groups and activists were given generally middling scores for trustworthiness, business leaders, interestingly enough, actually ranked these activist groups as just a bit more reliable than did policy-makers. Finally, a clear preference in both groups was revealed for more planning and systematically adapting to changing energy markets and environmental conditions through the development of some form of public policy energy strategies.