Competitividad y gestión estratégica de los recursos intangibles en la empresa de inserción social
The Social Insertion Enterprise (SIE) gives socially rejected people the chance of going back to the labour market as a strategy for their complete insertion. Although these companies show many distinctive features, their products must compete in the markets on equal terms. Therefore facing up the challenge of competitiveness is compulsory to assure their survival. In this article, the management of intangible resources is analysed as a tool to improve competitiveness. The paper also focuses on the strategical consequences of this management. Thus, human, organizational, technological and relational capital are studied from the point of view of the SIE, trying to explain their influence on the enterprise success and making some contributions directed to improve the quality of management in these companies.
Volume (Year): (2000)
Issue (Month): 34 (April)
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