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Estudio Sobre La Satisfacción De Los Acreditados Del Infonavit Con La Adquisición De Viviendas De Fraccionamientos En La Ciudad De Umán, Yucatán

  • Francisco Carlos Villanueva Ruiz

    ()

  • José Juan Escalante Fernández

    ()

    (Instituto Tecnológico de Merida)

  • Leni Michele Pinzón Lizarraga

    ()

    (Instituto Tecnológico de Merida)

El presente estudio aborda la problemática referente a la satisfacción de los acreditados del INFONAVIT que adquieren viviendas nuevas de fraccionamientos edificadas con recursos propios de constructores, teniendo como área geográfica de estudio la Ciudad de Umán, Yucatán. Es importante que las empresas dedicadas a la construcción de viviendas de fraccionamientos consideren la satisfacción del cliente como medio para lograr ser una empresa competitiva. En este trabajo se analizan los factores principales de satisfacción estudiados por Milind Lele y Jagdich Sheth (1997), y se determina el orden de importancia que tiene para los sujetos de la población estudiada cada uno de estos factores, los cuales son: el producto, las actividades de venta, las actividades de post-venta, y la cultura de la empresa. Los resultados de la presente investigación aportan conocimientos sobre un tema que si bien ha sido estudiado, se conoce poco sobre este en el contexto de la construcción de vivienda

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File URL: http://admon.itc.mx/ojs/index.php/panorama/article/view/15/117
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Article provided by Instituto Tecnológico de Celaya, Departmento de Ciencias Económico Administrativas in its journal Panorama Administrativo.

Volume (Year): 2 (2007)
Issue (Month): 3 (August-December)
Pages: 35-62

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Handle: RePEc:cey:panora:v:3:y:2007:i:2:p:35-62
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