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Industries in Focus: Trade Fair Industry

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  • Horst Penzkofer

Abstract

The coronavirus pandemic meant that, with the exception of a few months, trade fair venues in Germany were at a standstill between March 2020 and the end of June 2021. To enable exhibitors to maintain contact with their customers, trade fair organizers developed a wide range of substitute digital formats. However, the ifo Business Survey for August shows that on-site trade fairs continue to be of central importance for exhibitors. However, the vast majority of in-person trade fairs will be supplemented by virtual event formats.

Suggested Citation

  • Horst Penzkofer, 2021. "Industries in Focus: Trade Fair Industry," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 74(10), pages 88-94, October.
    • Handle: RePEc:ces:ifosdt:v:74:y:2021:i:10:p:88-94
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    File URL: https://www.ifo.de/DocDL/sd-2021-10-penzkofer-messen.pdf
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