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Getränkeverbrauch ´98 : Marktdynamik nur noch durch Innovationen

Listed author(s):
  • Michael Breitenacher
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    Das ifo Institut führt alljährlich eine Analyse des deutschen Getränkemarktes und eine Schätzung des Getränkeverbrauchs durch. Nach den Ergebnissen für das Jahr 1998 trank der Durchschnittsdeutsche, trotz des verregneten Sommers, mit knapp 669 Litern wieder etwas mehr als 1997 (+0,4%). Damit scheint jedoch mittelfristig die Sättigungsgrenze bei der Mehrzahl der Getränkearten erreicht zu sein. Vor allem der Verbrauch an Alkoholgetränken nahm sogar weiter ab, so sank der Bierkonsum auf 127,5 Liter pro Kopf. Der Trend geht zu sog. Fitneß- oder Wellnessprodukten, die mit Vitamin- oder Mineralstoffzusätzen gesundheitsbewußte Käuferschichten ansprechen möchten.

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    Article provided by ifo Institute - Leibniz Institute for Economic Research at the University of Munich in its journal ifo Schnelldienst.

    Volume (Year): 52 (1999)
    Issue (Month): 19 (October)
    Pages: 36-39

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    Handle: RePEc:ces:ifosdt:v:52:y:1999:i:19:p:36-39
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