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Erwarteter Einfluß des Euro auf die Preisgestaltung der Unternehmen : Ergebnisse einer neuen Telefonumfrage

Listed author(s):
  • Gernot Nerb


Das ifo Institut führte im März 1998 eine Telefonumfrage durch, um die Beeinflussung der 1999 anstehenden Währungsumstellung und die Einführung des Euro im bargeldlosen Zahlungsverkehr auf die Preispolitik deutscher Industrieunternehmen zu untersuchen. Um mögliche Veränderungen festzustellen, wurde die Umfrage im Oktober in leicht modifizierter Form wiederholt. Während im März 15% der Unternehmen angaben, sie planten im Zuge der Euro-Einführung eine Änderung ihrer Preispolitik, war der Anteil im Oktober auf 10% gesunken. Rückfragen ergaben, daß das Thema Euro nicht an Bedeutung verloren hat, sondern daß ein Teil der Firmen die preispolitischen Strategieänderungen bereits abgeschlossen hat.

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Article provided by ifo Institute - Leibniz Institute for Economic Research at the University of Munich in its journal ifo Schnelldienst.

Volume (Year): 51 (1998)
Issue (Month): 32 (October)
Pages: 03-05

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Handle: RePEc:ces:ifosdt:v:51:y:1998:i:32:p:03-05
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