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Verlagswesen und Vertrieb von Publikationen in Japan

Author

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  • Junko Bauermeister

Abstract

Der japanische Buch- und Zeitschriftenmarkt ist in den vergangenen Jahren kontinuierlich gewachsen. Fast 2% des Einzelhandelumsatzes entfallen auf Publikationserzeugnisse. Die meisten Bücher und Zeitschriften erreichen ihr Publikum auf dem normalen Vertriebsweg Verlag-Zwischenbuchhandel-Sortimenter. Sie werden grundsätzlich mit Remissionsrecht abgegeben. Die Rückgabequoten sind sehr hoch, 35% bei Büchern und 20% bei Zeitschriften. Auch in Japan verdrängt das Bücher- und Zeitschriftenangebot von Supermärkten und Buchkaufhäusern zunehmend kleine und mittlere Sortimentsbuchhandlungen. Gegen die im Rahmen der Deregulierung des Distributionssystems diskutierte Aufhebung der Buchpreisbindung wehren sich alle betroffenen Buchverbände mit Vehemenz.

Suggested Citation

  • Junko Bauermeister, 1997. "Verlagswesen und Vertrieb von Publikationen in Japan," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 50(32), pages 41-48, October.
    • Handle: RePEc:ces:ifosdt:v:50:y:1997:i:32:p:41-48
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