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Probleme des Markteintritts ostdeutscher Erzeugnisse in den alten Bundesländern

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  • Thomas Nassua

Abstract

Für ostdeutsche Konsumgüterproduzenten ist zwar bisherbesonders schwierig, auf dem westdeutschen Markt Fuß zu fassen. In den letzten Monaten ist zwar vielen ostdeutschen Herstellern eine deutliche Leistungssteigerung gelungen. Sie wird vom Handel auch durchaus positiv bewertet, reicht aber meist für einen durchgreifenden Erfolg im Westen nicht aus. Die Schwächen liegen vor allem im absatzpolitischen Bereich. Die jüngsten Initiativen des Bundes und der Länder zur Unterstützung des Marketing für ostdeutsche Produkte (Verbesserung von Marketing und Design, Unterstützung von Messebeteiligungen) weisen daher in die richtige Richtung.

Suggested Citation

  • Thomas Nassua, 1993. "Probleme des Markteintritts ostdeutscher Erzeugnisse in den alten Bundesländern," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 46(25), pages 13-18, October.
    • Handle: RePEc:ces:ifosdt:v:46:y:1993:i:25:p:13-18
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