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Neue Strategien der Großen in Europa


  • Jean-Marie Poutrel
  • Monika Queisser


Vor allem im Sektor Energie und Grundstoffe haben europäische Großunternehmen eine starke Stellung; 14 der 25 weltweit größten Unternehmen stammen aus Europa (z.B. BASF, Shell). Weniger günstig ist die Position im Investitions- und Konsumgüterbereich.Die Strategien sind geprägt vom Trend zum Wachstum durch Fusionen und Übernahmen, vom Streben nach Internationalisierung und von Änderungen im Portfolio der Unternehmensaktivitäten. Die Unternehmensstruktur wird auf der Finanzierungsebene von Zentralisierungs- und Konzentrationstendenzen in Richtung Holdings beeinflußt, auf der Produktionsebene dagegen von Dezentralisierung.

Suggested Citation

  • Jean-Marie Poutrel & Monika Queisser, 1990. "Neue Strategien der Großen in Europa," ifo Schnelldienst, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 43(12), pages 03-05, October.
  • Handle: RePEc:ces:ifosdt:v:43:y:1990:i:12:p:03-05

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