Case Study 1, DISNEY - HOW I EARNED MY MOUSE EARS
This paper is intended as a case study aiming to explore and apply for Walt Disney Co. the concepts and statements formerly-discussed in two-previously papers, namely core competencies as a pragmatic strategic concept helping organisations achieve long-term competitive advantage, and the link between core competencies and the effectiveness of several organisational strategies.
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Volume (Year): 10 (2012)
Issue (Month): 1 (June)
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