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  • BULEARCA, Marius

    () (Centre for Industrial Economics and Services, Romanian Academy)

  • BULEARCA, Suzana

    () (Junior Digital Media Account Manager at Adido, Bournemouth, United Kingdom)


This paper is intended as a case study aiming to explore and apply for Walt Disney Co. the concepts and statements formerly-discussed in two-previously papers, namely core competencies as a pragmatic strategic concept helping organisations achieve long-term competitive advantage, and the link between core competencies and the effectiveness of several organisational strategies.

Suggested Citation

  • BULEARCA, Marius & BULEARCA, Suzana, 2012. "Case Study 1, DISNEY - HOW I EARNED MY MOUSE EARS," Revista de Economie Industriala (Journal of Industrial Eonomics), Centre for Industrial Economics and Services, vol. 10(1), pages 101-110, June.
  • Handle: RePEc:cei:recind:v:10:y:2012:i:1:p:101-110

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    More about this item


    core competencies; organisational competitive advantage; strategic management;

    JEL classification:

    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • O12 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Microeconomic Analyses of Economic Development


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