Can Social Responsability Be A Kind Of Business?

In our days, having and maintaining a competitive market position requires a company to prove not only its economic skills but also responsibility in the actions it takes. Thus, in this century, the idea of sustainable business materializes in implementing such practices which, except for the need to make profit and the existence of a strategic philanthropy must also coexist with some goals which should take into account social responsibility. Do companies use the idea of social responsibility only to increase profitability index, or do they really use their profits to become socially responsible? Therefore, in order to answer this question, the research will consider a three-dimensional perspective, namely: business companies, customers and society/environment. Among the most important issues resulted, we mention the following: social responsibility is no longer an option for companies but a way of doing business, customers have begun to behave more responsibly because they are socially aware and economic performance must become a social performance.